Here’s an interesting take on user-submission: Viewer-Created Ad Message = V-CAM. Current TV is attempting to coin a user-created ad format for their network. Users would submit ads for Sony products, and if their ad is selected they get $1k. If their ad is used beyond Current TV, they get anywhere from $5k to $50k. Not too shabby.

Sony and Current are probably one of the few combinations which could make this work, over-thought acronym aside…

http://currentv.com/studio/create/vcam

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