It’s a user, user, user-centric world
Here’s an interesting take on user-submission: Viewer-Created Ad Message = V-CAM. Current TV is attempting to coin a user-created ad format for their network. Users would submit ads for Sony products, and if their ad is selected they get $1k. If their ad is used beyond Current TV, they get anywhere from $5k to $50k. Not too shabby.
Sony and Current are probably one of the few combinations which could make this work, over-thought acronym aside…


