Aside from the overkill naming, Mercedes introduced their ‘Brand World’ today. For such a well done piece, with nice copywriting inside, you would think they’d give it a better title. Otherwise it’s a delicious Flash site with all the requisite materials. German agency Scholz & Volkmer are responsible and I think they did a great job extending the Mercedes brand. Mein Esel ist tot!

http://www.mercedes-benz.com/content/mbcom/international/
international_website/en/com/Brandworld_Home.html

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